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Top 7 CRMs for Law Firms

CRM

Running a law firm means balancing client relationships, case management, billing, and growth. Without the right systems, it’s easy to lose track of leads, miss deadlines, or let valuable clients slip away. That’s where a CRM for law firms comes in.

A legal CRM (Client Relationship Management system) helps attorneys organize client information, track communications, and improve follow-up. More importantly, it creates efficiency across your practice, allowing you to spend less time on admin work and more time on legal work.

In this article, we’ll look at the top 7 CRMs for law firms with a breakdown of features, benefits, and how they can help firms of all sizes manage growth.

Want to know which CRM is right for your law firm? Contact Exults today.

1. Litify

Best for: Enterprise-level law firms with large teams and heavy caseloads.

Litify is built on the Salesforce platform, making it one of the most powerful CRMs for law firms. Designed for scale, it helps firms manage everything from intake to settlement in a single system.

  • Key Features: End-to-end case management, automated workflows, dashboards for performance tracking, and billing integrations.
  • Strengths: Enterprise-grade customization, powerful analytics, and secure cloud infrastructure.
  • Pricing: High cost, typically $150 per user, per month (contact them for specific). Best for larger firms with bigger budgets.
  • Why Law Firms Use It: Large firms need a system that can handle thousands of cases while providing deep insights into performance and efficiency. Litify gives them both.
  • Why It Stands Out: Its Salesforce foundation means unmatched flexibility and scalability, making it ideal for growth-driven firms. 

2. LeadDocket

Best for: Firms focused on client intake and lead conversion.

LeadDocket specializes in capturing, organizing, and converting leads into clients. For firms spending money on advertising, it ensures no lead is wasted.

  • Key Features: Intake automation, lead scoring, integration with call tracking and marketing tools, and follow-up notifications.
  • Strengths: Streamlined intake process, improved lead management, easy-to-use dashboards
  • Pricing: Moderate cost of around $300 per feature, per month (contact them for specific). A good fit for firms that spend on marketing and need intake support.
  • Why Law Firms Use It: Intake is often where firms lose potential clients. LeadDocket makes sure every inquiry is captured, tracked, and followed up on.
  • Why It Stands Out: It focuses specifically on intake, which means it does this one job exceptionally well.

3. Clio Grow

Best for: Firms already using Clio Manage for billing and case management.

Clio Grow is the CRM side of Clio’s popular legal tech suite. It complements Clio Manage by covering intake and client relationships.

  • Key Features: Custom intake forms, client questionnaires, e-signatures, appointment scheduling, and integration with Clio Manage.
  • Strengths: Seamless intake-to-billing workflow, user-friendly design, and trusted brand in legal tech.
  • Pricing:  About $59 to $169 per user, per month (contact them for specific pricing). Affordable for small to mid-sized firms, especially those already using Clio Manage.
  • Why Law Firms Use It: Firms already using Clio Manage want everything under one roof, and Clio Grow provides that without extra complexity.
  • Why It Stands Out: The Clio ecosystem ties intake, billing, and case management together, thus no juggling multiple platforms.

4. Lawmatics

Best for: Firms that want to automate marketing and client communications.

Lawmatics is designed for law firms that want a client relationship tool with strong marketing automation. It helps firms stay connected with leads and clients over the long term.

  • Key Features: Automated drip email campaigns, appointment scheduling, e-signatures, and campaign ROI reporting.
  • Strengths: Combines CRM with marketing automation, strong reporting, and easy-to-set-up campaigns.
  • Pricing: Starting $199 per user, per month (contact them for specific). Designed for firms that want automation and marketing tools.
  • Why Law Firms Use It: Firms looking to nurture relationships, build referrals, and stay top of mind for past clients use Lawmatics to automate communications.
  • Why It Stands Out: Few legal CRMs focus so heavily on marketing, Lawmatics bridges that gap.

5. Filevine

Best for: Firms wanting CRM and case management in one platform.

Filevine goes beyond CRM by including strong case and project management features. It’s popular with firms that want fewer systems to manage.

  • Key Features: Client texting from the platform, customizable workflows, reporting dashboards, and document management.
  • Strengths: Combines CRM with case management, highly customizable, and strong client communication tools.
  • Pricing: Starting from $87 per user, per month (contact them for specific). Balanced option for firms that want CRM plus case management.
  • Why Law Firms Use It: Filevine lets firms run intake, client communication, and case progress all in one place.
  • Why It Stands Out: Its built-in texting tool makes client updates faster and easier, improving client satisfaction.

6. Zoho CRM

Best for: Small to mid-sized firms looking for affordability and flexibility.

Zoho isn’t built for lawyers, but its customization options make it work well for legal practices on a budget. It’s one of the most affordable CRMs available.

  • Key Features: Customizable pipelines, workflow automation, email/calendar integration, and mobile application.
  • Strengths: Adaptable for small firms and strong integration options.
  • Pricing: Starting at $20 per user, per month (contact them for specific). A budget-friendly option for solos and small firms.
  • Why Law Firms Use It: Small firms or solos can test CRM systems without a major financial commitment.
  • Why It Stands Out: It’s flexible and affordable, making it accessible for firms just starting with CRM adoption.

7. Salesforce (with Custom Legal Integrations)

Best for: Large, tech-savvy firms needing maximum customization.

Salesforce is one of the world’s most powerful CRMs. With legal-specific integrations like Litify, it becomes a tailored system for law firms.

  • Key Features: Fully customizable workflows, enterprise security, marketing integrations, and advanced automation.
  • Strengths: Global leader in CRM, unmatched scalability, and flexible reporting
  • Pricing: Starting at $25 per user, per month, plus setup and customization fees (contact them for specific). Suited for large firms that need advanced, tailored systems.
  • Why Law Firms Use It: Firms that want the most advanced CRM with the ability to customize every detail turn to Salesforce.
  • Why It Stands Out: No other CRM matches Salesforce’s power when combined with the right legal integrations.

Why Law Firms Need a CRM?

Law Firms Need CRM

Running a law firm isn’t just about winning cases, but it’s about managing relationships. From the first phone call to the final settlement, every step in the client journey matters. Without structure, firms often face:

  • Missed follow-ups that cost potential cases
  • Miscommunication between attorneys and staff
  • Lost revenue from untracked leads
  • Burnout from manual administrative work

A legal CRM eliminates these problems. It centralizes communication, automates intake, and creates a better client experience. For law firms that want to compete in today’s market, adopting a CRM is no longer optional. It’s essential.

Benefits of CRM for Law Firms

Let’s look at how a CRM system improves a law firm’s daily operations:

  1. Stronger Client Experience

Clients expect quick, professional communication. A CRM allows firms to send reminders, updates, and emails automatically. Clients feel informed, which builds trust.

  1. Higher Operational Efficiency

Instead of wasting hours on data entry, staff can automate intake forms, task assignments, and reminders. Attorneys spend less time on admin and more on building cases.

  1. Clear ROI (Return on Investment) Tracking

Marketing budgets are wasted if you don’t know where cases come from. A CRM shows which ad campaigns, referrals, or SEO strategies generate actual paying clients.

  1. Compliance & Security

Legal CRMs offer secure data storage with access controls. Sensitive client information stays safe and compliant with industry standards.

  1. Scalability

Whether you’re a solo attorney or a 50-person firm, the right CRM grows with you. As caseloads increase, automation ensures no client gets overlooked.

Want to see how the right CRM can save your firm time and money? Contact Exults to get started.

What to Look for in a Law Firm CRM?

Not every CRM is built for law firms. When evaluating systems, focus on:

  • Legal-specific features such as case tracking, intake forms, and document management
  • Ease of use
  • Integrations with your practice management tools, email, calendar, and billing software
  • Automation capabilities for reminders, task assignments, and follow-up emails
  • Scalability for growing firms with multiple attorneys or locations
  • Reporting & analytics to track performance and ROI

Common Mistakes Law Firms Make When Choosing a CRM

Picking a CRM is a big decision. Many firms rush the process and make mistakes that cost money and time. Here are the most common pitfalls:

  1. Choosing A Generic Crm Instead Of A Legal-Specific One: General CRMs lack legal features like case management, conflict checks, and secure document storage. This often leads to costly add-ons.
  2. Overpaying For Unused Features: Some firms buy the most advanced package, only to use 20% of what’s included. Matching your needs to your budget is key.
  3. Skipping Staff Training: Even the best CRM fails if your team doesn’t know how to use it. Training is critical for success.
  4. Not Integrating With Marketing Tools: A CRM works best when tied to your website, intake forms, SEO, PPC campaigns, and reporting. Without integration, valuable data is left unused.
  5. Failing To Scale For Growth: Picking a cheap solution might save money now, but if it can’t grow with your firm, you’ll end up migrating later, which is expensive and disruptive.

Avoid these mistakes and make the right choice from the start. Talk to Exults today for expert guidance on selecting and integrating your law firm CRM.

How to Successfully Implement a CRM in Your Law Firm?

Choosing a CRM is only half the battle. Many firms buy software but fail to roll it out effectively. To get the most value, you need a clear implementation plan.

Step 1: Get staff buy-in
Introduce the CRM early and explain how it helps everyone. Show attorneys and staff that it will reduce busywork, not create more of it.

Step 2: Train your team
Schedule training sessions and provide quick-reference guides. Ongoing support helps your team feel confident and avoids frustration.

Step 3: Start with core features
Don’t overwhelm users by turning on every feature at once. Begin with intake, follow-ups, and client communication, then add automation and reporting later.

Step 4: Integrate with marketing
Connect your CRM to your website forms, intake system, SEO campaigns, and paid ads. This ensures leads flow directly into the CRM without manual entry.

Step 5: Track and refine
Monitor performance with CRM reports. Look at conversion rates, case sources, and response times. Use the data to improve processes and marketing spend.

The Future of Law Firm CRMs

Future of Law Firm CRM

CRMs are evolving quickly, and law firms that adopt early gain a competitive edge. Here’s what’s ahead:

  • AI-Driven Intake (AIO): Future-ready CRMs are starting to use AIO to capture client data more intelligently, pre-fill forms, and predict case types. This reduces manual work and speeds up intake.
  • Predictive Analytics: Imagine knowing which leads are most likely to convert or which cases may require more resources. Predictive analytics powered by CRM data will make that possible.
  • Client Self-Service Portals: Clients increasingly want 24/7 access to their case status. CRMs will integrate with portals where clients can upload documents, check updates, and message their attorney securely.
  • Deeper Marketing Integration: CRMs will go beyond intake and communication. They’ll become central hubs where firms can connect SEO, PPC, and referral campaigns directly to client results, showing a clear ROI for every dollar spent.

For firms that want to stay competitive, the future isn’t just about adopting a CRM, it’s about using these new tools to work smarter and build stronger client relationships.

FAQs: Law Firm CRMs

  1. What is the difference between a law firm CRM and practice management software?

A law firm CRM focuses on managing leads, intake, and client relationships. Practice management software is designed for handling active cases, billing, and document management. Many firms use both, and some platforms like Clio and Filevine combine elements of each.

  1. How long does it take to set up a CRM for a law firm?

Implementation time depends on the system and your firm’s size. Smaller firms may get up and running in a few days, while larger firms with custom integrations may take several weeks. Training and data migration usually take the most time.

  1. Do small law firms really need a CRM?

Yes. Even solo attorneys benefit from a CRM because it organizes leads, ensures follow-ups, and helps track marketing ROI. Affordable options like Zoho CRM or Clio Grow make it easy for small firms to adopt without a large investment.

  1. Can a CRM help with client referrals?

Absolutely. A CRM tracks client communication and allows firms to set reminders for check-ins. This makes it easier to maintain relationships with past clients and referral partners, which often leads to more business over time.

  1. Are law firm CRMs secure enough for sensitive client data?

Most legal CRMs use encrypted cloud storage, access controls, and regular security updates. Systems like Litify, Filevine, and Clio are built with compliance in mind. Still, it’s important to review each vendor’s security policies before choosing.

  1. How does a CRM improve law firm marketing?

A CRM connects directly with intake forms, ad campaigns, and referral tracking. It shows where leads come from, measures ROI, and ensures faster follow-up. This helps firms make smarter marketing decisions and stop wasting budget on low-performing channels..

  1. How do I know if my firm is ready for a CRM?

Signs include lost leads, inconsistent follow-ups, unclear marketing ROI, or growing staff who need centralized information. If you’re relying on spreadsheets and sticky notes to track clients, it’s time to consider a CRM.

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