PPC (Pay-Per-Click) ads are an instant way to boost visibility for your law firm. Instead of waiting for organic rankings to grow, PPC allows injury and Workers’ Comp attorneys to bid for top ad placement on search engines like Google and Bing. Putting your firm in front of potential claimants at the exact moment they’re searching for help.
Are you planning on getting started but unsure how to build successful campaigns that generate qualified case leads? The Exults team is here to help you through the process.
At Exults, we have a solid track record of setting up, managing, and optimizing PPC campaigns for Injury and Work Comp law firms. We can help you achieve the results you need to increase conversions and secure more signed cases.
Google Ads and Microsoft (Bing) Ad campaigns are powerful tools for attracting new clients. Implementing these campaigns requires strategically selecting several factors, from geographic targeting and demographics to the high-intent keywords potential clients use when searching for an attorney.
In addition, the “pay” component of a Pay-Per-Click campaign signals how competitive you are willing to be in the auction for top placement. For Injury and Workers’ Comp terms, this is especially important due to higher keyword costs and strong competition. Once your campaigns are live, ongoing adjustments are necessary to achieve the optimal results you’re seeking.
At Exults, we set up, implement, and manage custom PPC campaigns designed specifically to support your law firm’s marketing goals.
Sponsored Search Ads, such as those delivered through the Google Ad Network, play a key role in driving traffic to your website. These ads appear at the top of search results when someone looks up terms like “injury lawyer near me” or “workers’ comp attorney.” With the right Sponsored Search strategy, your law firm can appear above competing firms and capture more high-value leads.
These ads also appear across other websites through the Google Search Network, helping attract users interested in your legal services. Multiple targeting strategies based on search topics, website categories, and remarketing audiences can make these ads extremely effective when executed correctly.
With so many law firms competing in your market, your website needs every advantage available. PPC ads help your firm stand out, build brand awareness, and attract qualified claimants. A well-designed, user-friendly website further increases your chances of converting those visitors into leads once they click through from your paid ads.
Several types of Pay-Per-Click advertising strategies can increase brand awareness and effectively drive traffic to your Injury or Workers’ Comp law firm. Each format serves a different purpose and can be customized based on your goals:
Video ads allow your firm to reach broader audiences by targeting users based on interests, channels, and related topics, maximizing brand visibility and driving traffic to your website.
These traditional ads appear at the top of search results and across various websites when users look up specific legal keywords and topics related to Injury or Workers’ Comp claims.
Networks like the Google Display Network expand your reach by placing ads in high-visibility locations across frequently used apps (like Gmail) and relevant websites. This helps passively increase brand awareness and capture attention as individuals browse online.
Whether you want to create new Google Ads campaigns or expand into additional digital advertising channels, Exults is the partner to trust. We have a proven history of creating, monitoring, and refining PPC campaigns for law firms, and we tailor every strategy to meet your specific needs.
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Give us a call at 866-750-8699, and one of our experienced team members will explore your options with you!
Your business deserves marketing that Drives Cases. At Exults, we don’t do guesswork. We create, execute, and optimize strategies that turn traffic into leads and growth. If you are ready for a team as committed to winning as you are, let’s get started.
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