PPC (Pay-Per-Click) ads are an instant way to boost website traffic. Instead of driving traffic to your website organically, PPC allows advertisers to bid for ad placement on different search engines like Google and Bing
Are you planning on getting started but have no idea how to go about setting up successful campaigns that will generate high-quality leads? The Exults team is here to help you through the process.
At Exults, we have a solid track record of setting up, managing, and tracking successful PPC campaigns for our clients. We can help you get the results you need to increase your conversion rates.
Google and Microsoft Ad campaigns are a way to attract new customers. Implementing campaigns involves strategically selecting a number of factors, from your target demographics and geolocations to the search terms that you think will bring people to your website.
In addition, the “pay” part of a Pay Per Click campaign signals to the search engines how much you are willing to spend to attract new visitors (as well as returning visitors) and turn them into converting leads. Once you have all the settings in place, campaigns typically need adjustments in order to obtain the optimal results you’re seeking.
At Exults, we will set up, implement, and manage custom campaigns designed to meet your marketing goals!
Sponsored Search Ads, like those sold through the Google Ad Network, play an important role in directing traffic towards your website. Sponsored Ads are typically the first websites you see when you enter your search query. With the right Sponsored Search Ads strategy, your website will typically be placed above your competitor’s websites in the search engines.
These ads also appear on other websites through the Google Search Network with the goal of enticing people to click on your ad and explore your products or services. There are a variety of strategies on the Google Search Network to place your ads based on search topics, website topics, and remarketing audiences. They are extremely effective when done right.
With so many websites out there, yours needs to stand out if you want to compete and be successful. Placing PPC ads is one piece of the puzzle when it comes to creating brand awareness. A user-friendly website also assists with converting visitors into leads once they’ve landed on your website from your paid ads.
There are several different kinds of Pay Per Click advertising strategies you can utilize to increase brand awareness and effectively drive traffic to your website. Each has a separate goal that can be customized based on your needs:
Integrate your shopping feed and display your product information, such as product image, price, and merchant name, directly in the search results.
Utilizing video content and selecting specific parameters including channels and topics is a way to maximize brand awareness and drive traffic to your website.
These are the traditional ads that show at the top of search engine results and across various websites when users search your specified keywords and topics.
A content network, like the Google Display Network, gives your brand additional reach. Placing ads at the top of frequently used applications, like Gmail, as well as refined placements on relevant websites are ways to passively raise brand awareness. People will see relevant ads (like yours) while checking emails or while navigating their favorite websites, making it much more likely that they’ll click over and see what you have to offer.
Whether you’re looking to create new Google Ads campaigns or want to branch into social media advertising, Exults is the company to turn to. We have a successful track record of creating, monitoring, and tracking PPC ad campaigns of all types, and we’re happy to customize any campaign for you.
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Give us a call at 866-790-4891, and one of our experienced team members will explore your options with you!
Your business deserves marketing that Drives Cases. At Exults, we don’t do guesswork. We create, execute, and optimize strategies that turn traffic into leads and growth. If you are ready for a team as committed to winning as you are, let’s get started.
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