The Barnes Firm

About

Our client, a nationally recognized personal injury law firm with locations across California and New York, needed to break through digital clutter in two of the most competitive legal markets in the country. They partnered with Exults to develop a tailored SEO strategy aimed at building authority, increasing organic reach, and converting high-intent search traffic into qualified case leads.

The Challenge

Despite strong offline brand recognition, The Barnes Firm was not ranking competitively in local search results. Their digital visibility lagged in key metro areas, and their site lacked the optimized content, structure, and authority signals needed to support long-term organic growth. The challenge was clear: expand their footprint in local and national search while maintaining consistency across a multi-location practice.

Our Creative Solution

Exults launched a comprehensive SEO initiative that included:

• Expansion and optimization of practice area pages tailored to geographic targets.
• Buildout of attorney bio pages, resource content, and community involvement features.
• Onsite SEO fixes across metadata, schema, and alt tags.
• Authority-building with backlinks, local citation cleanup, and Google Business Profile updates.
• Press release distribution and video syndication to boost branded SERP visibility.

Ready to Amplify Your Organic Presence?

Whether you’re a multi-location law firm or a growing legal practice, Exults delivers real SEO strategies that scale visibility and leads. Get in touch to start building your case.