We’re all familiar with social media platforms like Facebook, Twitter, Instagram, and SnapChat for helping us keep in touch, stay informed, and share viral content. Brands use social media as a marketing tool in ways that didn’t exist just 10 years ago. Building relationships with customers, increasing exposure, and sharing product launches or company updates is easier than ever with the always-on audience available on social media.
The insights obtained on social media provide brands with focus group-like information with almost instantaneous learnings. Our Social Media team analyzes the micro interactions and engagement generated by posts and uses these metrics to develop a content plan that is best suited for a brand’s unique audience.