Search engine optimization (SEO) can help put you in reach of people needing a lawyer. Internet users in need of legal counseling are usually searching for a specific type of lawyer. Exults will develop a search engine marketing (SEM) plan that will drive your internet traffic and grow your legal client base.
Individuals will be searching for legal help in the specific type of law that you practice. Exults will help you identify relevant keywords that should be implemented into your website. Organic SEO will make your website internet friendly to improve your search engine rankings. You build credibility with Internet users the higher you appear in search engine results, which is why organic SEO is key to building your business. [Learn More]
Potential legal clients will be searching your website for answers to their legal questions, which is why Exults will develop pertinent website copy. The verbiage on your website should be engaging and offer consumers insights into their legal challenges. The professionalism of your website should encourage potential clients to call you for more information. [Learn More]
Pay-per-click (PPC) advertising will benefit your legal business when Internet users are searching for legal help and advice. Your website will also show up when Internet users are searching for competing lawyers working in your field of practice. PPC is also a tool that allows you to test keywords and different advertising copy to gain insights into what drives your website traffic. These insights will be used to improve your organic SEO website updates. [Learn More]
Exults has many different tools to use to track your SEM results. Call tracking can be used to determine where your calls are coming from and which of your SEO efforts are working. Exults will also analyze your overall website usage and ad tracking programs to continually improve your Internet marketing strategy. [Learn More]