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    December 11, 2017 by Lindsey Smith

    Email marketing is one of the oldest forms of digital marketing, but it remains just as effective as ever, even when compared to newer methods like social advertising and retargeting. Find out why email marketing is making a comeback and how it can benefit your business.

    It’s Cost-Effective

    If you’re trying to stretch a small advertising budget as far as possible, some methods won’t get you very far at all. In contrast, email marketing is incredibly cost-effective, as you can connect directly with your target audience for just a few cents per message.

    Customization Is a Breeze

    The days of personalizing email marketing messages with a first name may not be long gone, but today, email marketers have many more options for customization. Many platforms offer marketing automation, which enables you to segment your audience for better targeting and more leads.

    It’s Easy to Share

    Email marketing messages may originate in the inbox, but they don’t have to stay there. Most platforms make it easy for subscribers to share messages with friends and family, and they’re also easy to reshare on social media. Both routes offer ample opportunities for your business to get its message out there.

    Email and Mobile Are a Winning Combination

    If your business is like most, you’ve probably noticed that an increasing percentage of your audience uses a mobile device to interact with your brand. Email marketing pairs seamlessly with mobile, as it enables businesses to get subscribers’ attention almost instantly. Since conversions from marketing emails opened on mobile devices appear to be on the upswing, this is a trend most brands can’t afford to ignore.

    Now that you know what email marketing can do for your brand, you need an experienced team to develop an effective approach. Find out how the Exults email marketing team can make this digital strategy work for you.

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