Whether you consider yourself to be pretty savvy about search engine optimization (SEO) or you’re new to the concept, you may have more than a few questions about keywords. Long considered critical components of SEO, keywords once appeared at an average density of 2 to 3 percent. This means that read more

Your company’s website has to do much more than just look great to drive a lot of traffic. It also needs to help you meet your brand’s goals, such as driving sales and generating leads. Not sure how to turn around an underperforming website? Try these four web design hacks. read more

When you’re searching for a website designer and internet marketer, the choice isn’t always clear. You could take the company’s word for it, but the best approach is to look at results. We work with a range of companies to develop industry-specific strategies and solutions. No matter what your company read more

Sales and marketing teams can sometimes have a tough time getting along. Like two bickering siblings, they can’t always agree on certain aspects of business and have trouble putting their heads together for the greater good. But this doesn’t mean you can’t turn it around. By explaining the mutual benefits read more

It’s old news that people frequently use their mobile devices to explore the internet. However, you shouldn’t take for granted that those mobile users will contribute to the success of your pay-per-click campaigns. Use the following suggestions to go mobile with your PPC strategy. Make Sure Your Website Is Optimized read more

Canonicals help search engines like Google determine which piece of content is original verse, copied, or duplicate pieces. Initially, canonicals were used to prevent plagiarism penalties and allow websites to quote to share snippets of content without getting hurt in the search engines. However, canonicals can also be used within read more

While many marketers are focused on optimizing for mobile, they’re not necessarily considering all of their options. Google has found that almost 20 percent of all mobile searches are done with voice search, either directly into mobile devices themselves or through digital assistants like Alexa. Optimizing for voice search isn’t read more

A few years ago, Google announced the development of RankBrain, an intelligent search tool that used machine learning instead of simple coding to create rules. Instead of developers creating algorithm changes to improve results, the intelligent search tool could create its own rules and expand upon the initial instructions. Machine read more

Search engines have continued to evolve since their inception, demanding us to come up with newer, more effective methods for targeting ads, attracting audiences, and ranking highly on Google. Now, with artificial intelligence at the forefront of technology, how will SEO change? And will that change be for the better? read more

The first half of 2017 has been full of Google changes and updates to its algorithm. The goal of these updates was to improve the overall criteria that Google uses to verify the quality of websites in order to create a better and fairer system for everyone. While these updates read more