How to Improve Google Rankings with SEO | Internet Marketing Fort Lauderdale Services Include SEO, PPC, Web Design, & Social | Exults
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    June 2, 2018 by Lindsey Smith

    Man performing Google search on mobile device.Every business owner knows that a high page ranking with Google is key to getting products and services in front of customers. However, not all business owners know what to do to improve Google rankings. Read on to learn more about search engine optimization (SEO) and how you can use it to improve your Google rankings.

    Use Descriptive Titles

    The title tag on your page not only appears at the top of the browser, but search engines also use it to display the page in the search results. The title tells users and the search engine what’s on your page. Google only displays up to 78 characters in the title, so you want to keep them short and relevant with the keywords toward the front.

    Optimize for Mobile

    Google once used the desktop version of a page for ranking. However, as more people use their mobile phones for browsing online, the search engine company is now beginning to use the mobile version for ranking. Therefore, it’s important to make sure your site is optimized for mobile usage.

    Update Content Regularly

    Google views content that is regularly updated as relevant, so it offers higher rankings to websites that often update content. Since content is the number one thing that drives people to your website, you want to make sure you have relevant and quality content created just for your users.

    Use Rich Links

    Linking is also important in your site. Try to avoid using “Click Here” for your links since that phrase has no value with search engines. Instead, use phrases that are rich with keywords for your links. Also, make sure to periodically check for dead links throughout your site.

    Along with these tips for improving Google rankings with SEO, contact Exults to see how this full-service agency can help you with all your digital marketing needs.

     

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