by Lindsey Smith
To be optimized for search engines, websites must be trustworthy and high-quality while also meeting performance requirements — such as loading fast on all devices and being formatted correctly for desktop and mobile screens. Accelerated mobile pages (AMPs) help fulfill this need. Here’s why you should be using them. Make ... read more
by Lindsey Smith
Every business owner knows that a high page ranking with Google is key to getting products and services in front of customers. However, not all business owners know how to improve Google rankings. Read on to learn more about search engine optimization (SEO) and how you can use it to ... read more
by Lindsey Smith
At a point in history where data privacy is a huge priority, it came as a shock to many people when they discovered that Cambridge Analytica — a political data firm that President Trump hired for the 2016 election campaign — harvested the data of up to 87 million Facebook ... read more
by Lindsey Smith
It’s often said that television killed the radio, but could digital media wind up bringing the end of television? Keep reading to learn more about the rise of digital media and the decline of television. Consumers Are Cutting the Cord Although it’s happening slowly, Americans are cutting the cable cord ... read more
by Joy Thompson
In the wake of a global internet privacy crisis, Facebook continues to maintain its central position in the digital economy, proven by its recent earnings report. Facebook posted soaring revenue and profit in its first earnings report following privacy concerns, shocking many analysts’ predictions. Revenue rose nearly 50% to $11.97 ... read more
by Joy Thompson
In an age where over 500 million hours of video are watched on YouTube alone each day, it can be a bit surprising to find that 62% of Americans listen to audio-only podcasts monthly, with the number of American podcast listeners increasing year-over-year (10-20% increases yearly). Google sees this as ... read more
by Lindsey Smith
What is an Internal Link? An internal link sends users to a different page on the same website. The source domain and target domain are the same. Not sure what that means? The same domain basically means the same website. Internal links can make navigating your site easier, and they ... read more
by Lindsey Smith
As Snapchat becomes more popular with older adults as well as teens and college students, it continues to grow its e-commerce options. With all the novel features, some people are calling the platform New Snapchat. Keep reading to learn more about e-commerce and ads on Snapchat. The Snap Store The ... read more
by Joy Thompson
Google has made a big step in its shift toward mobile by announcing it will now prioritize and index mobile sites before desktop. In 2016, Google announced it would change the way its search index operates, gearing its algorithms toward the mobile version of sites. Google began a test run ... read more
by Lindsey Smith
Although new updates bring changes to algorithms very frequently, the latest update values interaction very highly. The new Instagram algorithm places posts with more likes and comments closer to the tops of users’ feeds. That way people will see quality, engaging content first. With the previous chronological feed, people often ... read more