If you love Instagram as much as we do then you must be excited to know that Instagram now allows businesses of all sizes to advertise through their interface. Additionally, Instagram has also announced that their ads will be available in more than 30 new countries and will be launching  ... read more

Looking to make you mark in the Internet Marketing world but aren’t exactly sure where to begin? An internship at Exults may just be the perfect opportunity for you! Teaming up with Exults will give you a chance to learn skills that aren’t necessarily taught in a classroom, but are developed  ... read more

What exactly makes an ad “unskippable?” Google’s Art, Copy & Code team has set out to find an answer to this question.  They experimented on Mountain Dew’s Kickstart “Come Alive” – a popular ad that has been running on T.V. and TrueView for 2 months and earned nearly 9 million  ... read more

Pinterest has joined the bandwagon & has finally announced their expansion of interactive ad products by rolling out new video ads they call Cinematic Pins. These Cinematic Pins are similar to Pinterest’s current ad products, Promoted Pins, but unlike their Promoted Pins which are essentially photos blended into the home  ... read more

Who isn’t guilty of misplacing their cell phone (or even losing it on occasion)? Very similar to the iPhone’s feature “Find My iPhone”, Google has now made it possible for Android users to have the capability to find their missing phones as well. Android users who have downloaded the most  ... read more

Have you seen Instagram’s new ad format? We recently spotted the carousel ad format in the wild (pictured above), where users are able to swipe left to see multiple images in one post. Additionally, the “Learn More” button allows companies to link users back their website- a much sought after  ... read more

In the midst of having over 288 million active users, there are bound to be users that are interested in learning more about your business. In order to drive more people to your page and your company, Twitter suggests that a Followers Campaign can be just the thing to help  ... read more

Mobile devices are the new convenience standard- surpassing tablets and laptops.  They’re easy to carry, full featured, and always connected. As the saying goes, “due to overwhelming demand…” your search results will now be even more refined on a mobile device. Starting April 21st websites that are mobile friendly will  ... read more

As part of our on boarding process, we gain access to, and evaluate, existing Sponsored Search accounts. Time and time again, we come across the same mistakes that lead to wasted budget and poor performance. Often times we hear that advertising online didn’t work for a potential client only to  ... read more

If you haven’t already heard the news- Apple’s potential switch from Google is heating up in the marketplace. The deal between Apple and Google that secures Google as the default search engine on Apple’s Safari browser is expiring soon, meaning bad news for Google if the two companies don’t reach  ... read more