April 18, 2016 by Danielle Enzinna
Lisa Goodwin is an international Yoga teacher and inspirational speaker who also offers teacher training, life coaching, workshops, and yoga retreats in peaceful, exotic locations. She came to us with a goal of showcasing everything that she does in a beautiful, easy to understand format.
When featuring her yoga retreats, it’s important for visitors to understand the unique experience they get when booking with her. Not only are her retreats expertly organized, but extreme care is put into finding the perfect location and planning a schedule that is filled with an ideal blend of activities.
We accomplished this goal by incorporating actual imagery and video footage from past retreats that showcase exactly what guests experience. Robust video testimonials were included to help to provide a better understanding of the retreats from a first person perspective.
We setup payment processing on the site so that visitors could book retreats, workshops, and life coaching without Lisa needing to process payments over the phone- freeing up more of her time to do what she loves. We also incorporated newsletter signup functionality so she can keep her clients informed of upcoming retreats, workshops, or events.
Lisa sat down with us at every stage of this project to help us better understand exactly the kind of imagery and feel she wanted her clients to experience. Her clear, consistent communication throughout the development process gave us better insight into the environment she encourages- and that we needed to make sure was present on her new site.
This was the before:
You can see the after here: