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    August 4, 2017 by Lindsey Smith

    Creating interesting content is crucial to your website’s success, but even posting the most informative articles doesn’t ensure your pieces will attract an audience. That’s because there’s an overwhelming amount of content on the web, and yours needs to stand out. If your page analytics aren’t matching your expectations, here are some things to consider.

    Start With the Important Stuff

    Studies have shown that readers are more likely to be engaged if you start your content with the important stuff first. As such, you may want to include facts or definitions about the article’s subject right off the bat, and then follow up with specific details.

    Write Content People Want to Read

    Maintaining a conversational tone throughout your content allows people to connect on a more personal level. People love to read stories, so consider how you can create captivating content the average reader will want to explore in full. Even as a business, sharing stories can boost your conversion rates and build better business-client relationships.

    Craft Creative Subheadings

    It’s essential to break up your text in a way that makes it easier on the eyes. The best way of doing this is to use subheadings. Creative subheadings attract attention and inform the reader what sort of information lies ahead. They also make the content easier to scan, which encourages readers to move on to the next section.

    Include Images

    exults internet marketingFailing to use images in your content doesn’t encourage your audience to keep reading. Rather than bombard readers with an overwhelming amount of text, break up the content with suitable images. You can start with a primary article image and use carefully chosen images throughout the post, especially if your post is long. Images can also work similarly to subheadings because they create a visual break in the text that make the content easier to scan.

    Contact Exults at 866-999-4736 or fill out our online form to learn how we can help improve your content and boost your audience.

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