How to Get Your Ads to Convert on Facebook | Exults
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    February 20, 2018 by Lindsey Smith

    Developing strong ad campaigns on Facebook can help you drive traffic to your website, boost brand awareness, and generate conversions. Find out how to get your ads to convert on Facebook and learn how to meet your objectives.

    Know Your Target Audience

    No matter which type of Facebook ad campaign you’re planning to run, creating the right target audience is essential for social advertising. You can create a lookalike audience that’s similar to your existing followers, build one using relevant interests, or select one based on device usage. The specificity of options is exponential. You can target any group ranging from single mothers to home gardeners, to people in specific neighborhoods. Choose the combination of targeting that works best for you to make sure you’re targeting the right users.

    Utilize Photos and Videos

    Photos and videos offer a great platform for expanding brand awareness, building your audience, and even driving conversions. People scroll through timelines and newsfeeds so quickly, using a photo or video can be one of the only ways to grab the attention of people with crowded social media platforms. To get the most video views, start by choosing an eye-catching thumbnail and ensuring your video file uses the optimal aspect ratio. Try to use photos that convey your message or an emotional connection to attract attention. Because people lose interest easily, aim for a video between 15 and 30 seconds to maximize views.

    Optimize Ads for Landing Page Views

    Pushing traffic off Facebook and to your website is ideal if you have a high-performing landing page that creates conversions. To make the most of Facebook’s landing page views option, use a strong creative and an effective call to action (CTA) to get the high-quality traffic you want. Try out a few different versions of your landing page to make sure it gets the results you’re targeting. You can do this by creating different ad sets that include different pictures, carousel ads, and different CTA or ad copy content.

    Drive Specific Actions With Website Conversions

    To attract users who are primed to make a purchase, download content, or complete another type of conversion, you’ll need to tweak your audience to make it as specific as possible. Use copy with a specific CTA and test your landing page to make sure it converts effectively. Identify what your ultimate goal is and gear your ads from there.

    Whether you’re gearing up to run your first Facebook ad or your campaigns need some TLC, our team is at your service. Contact Exults today to learn more about our social advertising services.

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