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    September 28, 2017 by Lindsey Smith

    Quality content is key for ranking well in Google search results, but length also plays a factor. Years ago, the ideal word count for a blog article was between 500 and 700 words. These days, that number has grown to 2,500 because readers want well-researched, in-depth content.

    Produce Higher Quality Content

    Studies have anticipated this trend of long-form content for quite some time because length tends to characterize higher-quality content. Producing better content means researching, vetting data sources, and considering analytics. A 2,500-word post takes hours, even days to research, draft, format, and edit, but it communicates ideas more effectively than a tighter word limit. Whether you’re writing the content yourself or enlisting the help of a digital marketing agency, don’t be afraid of making a bigger investment.

    Aim for 1,000 Words in General Posts

    Writing 2,500-word posts for every publication seems daunting, but the good news is you can reserve that number for high-competition posts. In general, your regular content strategy should involve 1,000-word weekly blog posts and even the occasional 300- to 700-word post when the subject matter doesn’t require longer content.

    Throw in the heavy-hitting, 2,250- to 2,500-word articles whenever you can, but make sure they’re easily scannable with subheadings and images to break up the text.

    Spend More Time Promoting

    The ideal blog post in 2017 takes longer to write, which means marketers and bloggers are posting them less frequently. When you create longer, more in-depth pieces, you can spend extra time promoting them instead of churning out frequent mini posts. You should still post at least once a week, but don’t sweat it if you can’t produce more content than that.

    Remember, quality always comes before quantity, but in the case of online content, you should give yourself plenty of room to communicate quality information to your audience. A full-service agency like Exults can help. Contact us today for a quotation.

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