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  • If you’re counting on the holiday season to give your business’ sales that extra push they need, you’re not alone. There are lots of companies that rely on the holiday season to provide a huge chunk of their revenue.

    Holiday marketing is a great way to capitalize on the gift-giving season and track down those extra sales. If you change up your digital marketing strategy for the holiday season, you’ll have plenty of Christmas cheer by the end of the month!

    Read on for our guide to holiday marketing ideas.

    Use Social Media

    The holidays are all about coming together as a community. Get in the holiday spirit by creating a social media strategy that’s equally festive.

    It’s a good idea to write and schedule all of your social media posts before the season hits. That way, you won’t have to worry about it once you’re in the thick of things.

    If you haven’t gotten that far yet, try creating a fun holiday message to share with your followers. Use the holiday hashtag for more visibility and make sure you include a link back to your website.

    Spruce Up Your SEO

    When was the last time you reviewed your website’s SEO strategy? If it’s been awhile, now is the perfect time to make sure it’s working for you like it’s supposed to.

    If you have a holiday promotion happening, market it using your meta description. People will be able to discover your promotion from Google search results.

    You should also look at which keywords you want to rank for. There may be seasonal keywords that you can incorporate into your content that will help more customers discover you.

    Run a Holiday Sale

    Who doesn’t love a good holiday sale? Everyone is looking for a good deal this time of year — make sure your business is offering one of them.

    Holiday sales are a great way to get people onto your website. Make sure you connect it to the holiday in a way that makes sense for your brand. A cosmetics company, for example, might want to offer “30% Off Gifts For Her” to inspire people to look for gifts for the special woman in their lives.

    Plus, once they’re drawn to your site, people spend more when items are on sale.

    Plan Ahead

    No matter which campaign ideas you choose, make sure you’re planning ahead for the holidays. The last thing you want to do is try to throw something together last minute.

    Whether it’s putting together a content calendar ahead of time or creating a holiday-themed landing page, you’ll want to have as much as possible ready to go. The holiday sales season is stressful enough without trying to change your marketing strategy in the middle of it!

    Start Your Holiday Marketing Now

    The holidays are practically here, so get started on your holiday marketing today! Make sure you take advantage of the extra spending that takes place around the holidays.

    If you’re not sure how to get started, don’t worry. Work with our engagement team to create a successful campaign that’s unique, fun, and perfect for the holidays. Cheers!


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