How To (And How Not To) Use Memes For Online Marketing | Exults
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    March 3, 2018 by Lindsey Smith

    Memes have taken over the internet, but their awesome power isn’t exclusive to just getting a good laugh. Many entrepreneurs have found success by using memes to reach their audience and leave a lasting impression. Here’s how to use and not use memes for online marketing.

    Go With What Fits Your Brand, Not Always Just With What’s Trending

    Using or adapting the newest meme so that it’s relevant to your business might seem like a good idea, but this must be done with care. If done right, it is extremely powerful, but if it’s irrelevant to your brand then you may just be posting a meme about a donut when you are trying to sell skin products… You want to avoid coming across as insincere and just trying to ride the coattails of the trendiest images on the internet. On the contrary, if the meme can be used or applied in a way that relates to your brand or puts a funny spin on something, then using a trending meme can actually bring more visibility to your page if you hashtag it.

    For example, the trending ‘Tide Pod’ memes where people were posting photos and videos of them eating Tide Pods (It’s unbeknownst to us WHY, but it happened so we are just going with it…). A dessert company or restaurant trying to highlight their dessert menu, may jump on the bandwagon and say “Why eat tidepods when you can eat the ‘XYZ’ cheesecake from ‘Yada Yada Bakery’?”

    This puts your product (mouthwatering cheesecake) in the front of the consumers mind while ‘making a funny’ and showing your customers your brand has personality and is personable! It’s becoming more and more prevalent that consumers are more willing to spend money with a brand they can relate to – USE SOCIAL MEDIA TO YOUR ADVANTAGE!

    Memes Are Dessert, Not the Main Course

    A meme is no substitute for quality, original content. They should only be used to enhance your content or clarify a point you’re trying to make. They’re a great way to get attention, but make sure you’re providing substance beyond a quick laugh. Otherwise, your content will just get ignored along with the thousands of other people using memes every day.

    Know That Memes Appeal to an Internet Subculture

    Will your current audience like memes? Or will using them make readers feel isolated or that you’re just trying to be trendy? If you want to use memes, decide whether it’s to appeal to current users or attract a new audience. Also think carefully about how this will affect current or new users or take your brand in a different direction.

    Used with care, memes are a powerful tool to keep in your marketing arsenal. If you want to tap into their potential while maintaining authenticity and staying true to your brand, reach out to digital marketing professionals. Specialists can go over your business goals with you and help you decide whether memes are an untapped marketing resource for your enterprise.

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