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    October 3, 2017 by Lindsey Smith

    SEO strategists agree that search engine web crawlers often prefer fresh, changing content. However, your search rankings will also remain strong if your content is frequently reshared. In addition, reshared evergreen content will be viewed over and over, unlike content that will only be relevant for a short time. It’s often both easier and more effective to choose this type of content.

    Media Evolution

    Remember MySpace? If you’re in your 20s, the answer will probably be no. New channels of media are constantly in development, creating audiences that are both younger and older than the previous ones. Folks all over the world are being connected to the internet for the first time. There will always be new people to see your content, and if it’s evergreen and withstands the test of time, it will resound with new viewers year after year.

    Social Evolution

    As we all know, history repeats itself. Evergreen content is crafted to endure the changing whims of trends and society. Once one fad fizzles out and the next one replaces it, your content will still be valid and applicable. It’s vital to create greater social engagement and always have something valid to say. Resharing content can help you achieve your goals.

    Networking Evolution

    Just as the world is constantly changing, so are the companies and individuals with whom you connect. Sites all over the internet will link back to your content, and the web of places that funnel traffic to that site is always expanding. When visitors finally end up reading your content, it should still be applicable. The internet is a circle, not a line, so resharing does — and always will — be a factor. Your content should be ready for it.

    Internet-based content isn’t like some slurred off-the-cuff commentary, thrown out at a party, that no one will remember the next day. The internet remembers all! The pro consultants at Exults can help you say all the right things.

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