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    September 25, 2017 by Joy Thompson

    Creating and monitoring Facebook ads isn’t as easy as it might look, especially when you have to account for users accidentally clicking your ads. Find out why Facebook has taken steps to eliminate accidental ad clicks and learn what this means for advertisers.

    Facebook Establishes a Two-Second Threshold for Ads

    It’s happened to even the most frequent social media users. When scrolling through an article or your news feed, sometimes you accidentally click on an advertisement. In the past, Facebook levied charges for every single click-thru, even those generated by users who unintentionally clicked on the ad before returning to the original page immediately.

    As of August 2017, however, that’s no longer the case. Facebook has established a two-second threshold for its Audience Network ads, which appear in non-Facebook applications. Essentially, a user clicking on one of these ads and returning back to the original page within two seconds will no longer count as a click. In the future, Facebook may shorten this length of time or even extend it to other aspects of its advertising platform.

    Advertisers Can Expect More Accurate Metrics

    This two-second threshold is good news for advertisers, as Facebook will no longer charge for these unintentional clicks. The benefits extend beyond budget alone, though.

    Since advertisers will no longer see these accidental clicks in their reports, they can look forward to more accurate metrics. This change could help businesses improve their ad targeting, increase lead generation, and spend their budgets more wisely.

    Accidental ad clicks or poor Facebook ad performance got you down? When you spend your advertising budget on Facebook ads, you need to make sure you’re targeting the ideal audience for your message. Stop leaving your social ads to amateurs. Contact Exults for proven social advertising strategies designed to generate leads, attract customers, and take your business to the next level.

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