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    November 15, 2017 by Lindsey Smith

    The marketing landscape evolves quickly, and when you want to generate leads and land sales, staying ahead of the game is essential. Stay ahead of the curve by getting familiar with these four marketing predictions for 2018.

    Display Ad Retargeting

    If you’ve thought about experimenting with display ad retargeting but never had the time or budget to invest in this strategy, it’s time to reconsider. This is one of the most innovative ways to follow up with potential customers, generate leads, and ensure that your brand is at the forefront of your customers’ minds. When designed effectively, display ad retargeting has a natural look and drives results.

    Customer-Focused Experiences

    Gone are the days of one-size-fits-all ads and content. In 2018, marketers will be firmly committed to customer-focused experiences. For example, you’ll want to serve certain content to first-time website visitors and more specialized content to repeat customers. With a few website tweaks and a healthy dose of smart content, you can connect with potential and current customers like never before.

    Location-Based Ads

    If you want to target customers in certain geographic areas, you should become adept at location-based ads and geofencing. These techniques enable you to use location data from smart devices to connect with customers in specific areas, whether you’re advertising an event, a brick-and-mortar store, or a specialized service.

    Influencer Marketing

    As online users trust traditional advertising less and less, there’s an increasing demand for more subtle forms of advertising like influencer marketing. To test out this trend, start looking for some of the most trustworthy voices in your industry and get a sense of how they sell brands to their audiences. Thanks to the ever-increasing popularity of social media, influencer marketing is bound to make an impression for years to come.

    Don’t let advances in digital marketing leave you in the lurch. Work with the experienced retargeting team at Exults to stay ahead of the curve.

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