Different Ways to Target Audience with Facebook Ads | Exults
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    March 23, 2018 by Lindsey Smith

    target audienceIdentifying a target audience and actually having your ads appear in front of them are two unique challenges. But with powerful tools like Facebook Ads available for any business owner to use, it’s never been easier to create a target audience of real users and have them see your content. Check out some strategies you can use to create target audiences with Facebook Ads.

    Exclude Customers From Your Target Audience

    If you want to move customers through your sales funnel and avoid wasting advertising revenue on people who’ve already made a purchase, exclude paying customers from your target audience. Instead, prioritize people who have either visited your site or added items to their shopping carts and not checked out. Use website retargeting to display ads on Facebook for visitors who have been to your site without making a purchase.

    Use Facebook’s “Saved Audience” Feature

    Once you know your ideal customer demographic, you can use Facebook’s “Create a Saved Audience Button” to build an audience to use in your ad campaign. The button to do this can be found on the Audiences page. You can then define your audience based on factors such as age, gender, and location.

    Narrow Your Audience Further, Based on Their Likes and Interests

    You can further target an audience by narrowing your search criteria — either for a Saved Audience or a Lookalike Audience — by including specific likes, interests, and even life events to create an audience. For example, an author can limit a target audience to those who like a genre or certain book, and a jewelry company can target individuals in relationships who have an upcoming anniversary. You would never imagine the ways you can actually target people on Facebook, things can get weirdly specific!

    Facebook Ads is a wonderful tool that gives business owners extensive control over how broadly or narrowly they target an audience. For more information about targeting an audience with Facebook Ads and ways to optimize your search engine results, contact the digital marketing experts at Exults.

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