Google AdWords can offer a smart solution for driving traffic to your company’s website. If you’ve researched potential keywords for your pay-per-click (PPC) ad campaigns, however, you’ve likely noticed that pricing varies wildly among keywords. Take a look at five of the most expensive AdWords keywords. Business Services At a  ... read more

A/B testing has nothing to do with blood types! It involves exposing the public to two versions of something, A and B, and tracking click or conversion rates to judge which one is more successful. A/B testing should be a key part of your online marketing strategy. Why Use A/B Testing?  ... read more

Once you’ve found your target audience, you need to make sure your company’s ads are being seen by them. Seems simple, right? Not always. Using Google AdWords is like a science, and using trial and error to experiment with all the options it has to offer, you can design the  ... read more

With Google’s latest addition, officially called “Purchases on Google,” consumers will find it easier to buy products directly from mobile searches. Naturally, this is a game-changer for eCommerce, and marketers are rejoicing. Buy Button Beta Requests Purchases on Google is still in its beta stage, but the program is now  ... read more

It’s no surprise that Google monitors our online shopping habits. Keeping track of internet purchases is the only way to tailor online advertisements according to our individual needs, interests, and tastes. Recent trends, however, show that the multinational tech company has started tracking offline shopping behavior as well. The Connection  ... read more

Running an Adwords campaign can seem overwhelming at first, but you’re sure to see results if you approach your marketing strategically. Check out these four tips to see just some of the ways we are able to optimize your AdWords campaign and produce results. Create Additional Ad Groups Some keywords  ... read more

PPC campaigns completely changed the landscape of internet marketing, but it’s a tedious process to manage alone because it needs to be monitored so often. Automation is a useful tool for running a PPC campaign, but the effects aren’t always positive. Specialized Tools Produce Results Most companies use automation just  ... read more

Snip! Snip! That’s the sound of what millions of people are doing every day to their cable. With options like, Sling, HBO Go, Netflix, Hulu, and Vue — why pay the high price for cable TV when you can get the channels that you want on all your devices for a fraction  ... read more

Over the course of our 17 years in business, we’ve seen some pretty crazy scenarios and heard some outright falsehoods from potential clients. As with all things, agencies have different ways of structuring Sponsored Search agreements.  At Exults, one of our core principals is transparency; you should always have access  ... read more

A successful Internet marketing campaign requires a vast knowledge of different concepts and ideas. Unless one understands how dot com lifestyle works, making headway will be a tough nut to crack. Let’s take a brief look at a few concepts like SEO, PPC, Web design news and Google news to understand  ... read more