by Joy Thompson
Advertisers using the Google AdWords platform will be able to adjust their bids using a model based on last click attribution. According to Google, advertisers will have the option to choose from 6 different models, which are data driven, position based, time decay, linear, first click and last click. Google ... read more
by Joy Thompson
Payday Loans Will Be Banned From Google Adwords Google has made the decision to ban payday loan advertisements from July 13th onwards. Last year, 780 million advertisements were removed from the search giant’s AdWords platform. Now Google wants to practice some “corporate citizenship” by protecting their users from “deceptive or ... read more
by Danielle Enzinna
At Exults, we believe a website is the foundation of your brand and it’s why we feel so strongly about the power of effective design. For many business owners, their website is a secondary priority; it’s simply a vessel in which to communicate information. However, even if you have a ... read more
by Zach Hoffman
In a recent article published by the Wall Street Journal, Green Street Advisors, a real-estate research firm, has estimated that department stores will need to close hundreds of locations if they plan on regaining the productivity they had a just a short decade ago. A senior Green Street analyst has ... read more
by Zach Hoffman
Since its limited initial launch in August 2015, real-time video sharing functionality- dubbed Facebook Live- has gradually been released to more users. It’s now made its way into the marketing arsenal of several top brands and influencers. Facebook Live enables users to connect with followers instantly, grow a brand’s following, ... read more
by Danielle Enzinna
Lisa Goodwin is an international Yoga teacher and inspirational speaker who also offers teacher training, life coaching, workshops, and yoga retreats in peaceful, exotic locations. She came to us with a goal of showcasing everything that she does in a beautiful, easy to understand format. When featuring her yoga retreats, ... read more
by Danielle Enzinna
Isicoff, Ragatz & Koenigsberg, one of the Top 100 Law Firms in South Florida, came to us after seeing a website our team developed for another prominent South Florida law firm. Their current site was built almost 10 years ago, and they wanted to bring their web presence up to ... read more
by Danielle Enzinna
The Broward College Foundation, established in 1971, provides funding for scholarship opportunities, educational enhancements, and academic programs at Broward College. With the launch of their American Dream campaign, a website refresh was the perfect way to showcase all they’ve done already, and all they can do, with contributions from the ... read more
by Joy Thompson
This past weekend, hundreds of millions of Americans tuned in to watch the most anticipated game of the year – the Super Bowl. While many of us were genuinely interested in the game, there were definitely many viewers that were solely in it to watch the TV commercials and halftime ... read more
by Danielle Enzinna
Internet marketing is an industry that moves quickly and for every advancement in technology, there comes with it a way to monetize it. This charge onto the battlefield of innovation is what makes being on the front lines of internet marketing so intriguing. Learning and eventually mastering each new medium, ... read more