Digital marketing continues to change how we all do business – from engaging with a website to doing research about a brand via the search engines or social media.  Consumers with digital access can check out your business online as well as shop your competitors right in front of you.   ... read more

Just a decade ago, no one would have imagined the importance of social media in today’s marketing strategies. It would have seemed amateurish for a corporation to have a social media platform, such as Twitter or Facebook, officially representing their business. However, consumers today not only appreciate a company’s social  ... read more

The marketing landscape evolves quickly, and when you want to generate leads and land sales, staying ahead of the game is essential. Stay ahead of the curve by getting familiar with these four marketing predictions for 2018. Display Ad Retargeting If you’ve thought about experimenting with display ad retargeting but  ... read more

It’s old news that people frequently use their mobile devices to explore the internet. However, you shouldn’t take for granted that those mobile users will contribute to the success of your pay-per-click campaigns. Use the following suggestions to go mobile with your PPC strategy. Make Sure Your Website Is Optimized  ... read more

In response to newly discovered foreign interference in the most recent election, Facebook is discontinuing the use of “dark posts,” and moving forward with more transparent paid advertisement regulations. What is a dark post? Dark posts are targeted ads created for social media that only a select audience can see.  ... read more

If your business is new — or you’re just now starting out on social media — you might not know how to grow your number of followers. Use the following tips to gain traction on social media and start taking full advantage of this powerful platform. Spread the Word You  ... read more

Utilizing social media is essential if you want your brand to reach the greatest number of people possible. However, you need to be careful that you don’t commit the following social media mistakes. Focusing on Quantity Over Quality You may reason that the more you’re on social media, the more  ... read more

Facebook Targets Younger Users with ‘tbh’ App Acquisition Facebook is extremely popular with the older generation and subsequently, many younger people associate it with a place where their parents hang out. Those who already have a wide circle of friends on the network aren’t expected to become inactive on the  ... read more

You put a lot of work into your content strategy so you can optimize engagement and boost search engine rankings. But are you making the most of seasonal keywords in your content? What are seasonal keywords? Is it worth the effort to incorporate them into your content? How can you  ... read more

Engagement is key to gaining and retaining customers, and surveys may play a role in boosting engagement even though your primary objective with surveys might be to perform market research. Learn a bit more about how surveys can serve this dual purpose. Surveys Let People Know You Care When you  ... read more