by Lindsey Smith
Search engine optimization (SEO) is essential for websites in every industry. However, businesses with brick-and-mortar locations should follow the best practices to ensure they appear in local searches. Due to the constantly changing nature of local SEO, it isn’t always easy to keep up. Make sure you aren’t making one ... read more
by Lindsey Smith
Sales and marketing teams can sometimes have a tough time getting along. Like two bickering siblings, they can’t always agree on certain aspects of business and have trouble putting their heads together for the greater good. But this doesn’t mean you can’t turn it around. By explaining the mutual benefits ... read more
by Zach Hoffman
“Delivery method” setting in Google AdWords will have a significant impact on how your account functions and the data and opportunities that will be provided to your account as a result. This is one of many settings that can be found under the “Settings” tab at the campaign level. When ... read more
by Zach Hoffman
Digital marketing continues to change how we all do business – from engaging with a website to doing research about a brand via the search engines or social media. Consumers with digital access can check out your business online as well as shop your competitors right in front of you. ... read more
by Lindsey Smith
Just a decade ago, no one would have imagined the importance of social media in today’s marketing strategies. It would have seemed amateurish for a corporation to have a social media platform, such as Twitter or Facebook, officially representing their business. However, consumers today not only appreciate a company’s social ... read more
by Lindsey Smith
The marketing landscape evolves quickly, and when you want to generate leads and land sales, staying ahead of the game is essential. Stay ahead of the curve by getting familiar with these four marketing predictions for 2018. Display Ad Retargeting If you’ve thought about experimenting with display ad retargeting but ... read more
by Lindsey Smith
It’s old news that people frequently use their mobile devices to explore the internet. However, you shouldn’t take for granted that those mobile users will contribute to the success of your pay-per-click campaigns. Use the following suggestions to go mobile with your PPC strategy. Make Sure Your Website Is Optimized ... read more
by Joy Thompson
In response to newly discovered foreign interference in the most recent election, Facebook is discontinuing the use of “dark posts,” and moving forward with more transparent paid advertisement regulations. What is a dark post? Dark posts are targeted ads created for social media that only a select audience can see. ... read more
by Joy Thompson
If your business is new — or you’re just now starting out on social media — you might not know how to grow your number of followers. Use the following tips to gain traction on social media and start taking full advantage of this powerful platform. Spread the Word You ... read more
by Joy Thompson
Utilizing social media is essential if you want your brand to reach the greatest number of people possible. However, you need to be careful that you don’t commit the following social media mistakes. Focusing on Quantity Over Quality You may reason that the more you’re on social media, the more ... read more