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    September 18, 2019 by Joy Thompson

    Historically, branding was only for businesses. Not so, today, when your personal brand speaks volumes about you and your expertise. From skills to experience, your brand tells prospective clients who you are and allows you to build the bridges to long term business relationships.

    It doesn’t matter if you are the sole member of the business or if you are a valued team member, personal branding speaks volumes in today’s world. Why? Surveys continue to indicate the ever-increasing use of social media by potential employers regarding job candidates, current employers checking on the activities of their team members, and prospective and existing customers verifying the trustworthiness of you and your company.

    So ask yourself, is your personal brand making a good impression for you and your company? Is it consistent?

    Developing Your Personal Brand to Work Effectively for You and Your Company

    Developing an effective and strong personal brand is good for your career and good for business. You represent your company everywhere you go – from events to conferences – and every place in between. Your personal brand means greater exposure for you and your company.

    The personal brand you promote for all to see works to gain new customers as well as retain current customers. Your personal brand builds trust between you and your customers in addition to you and your employees. It allows you to communicate who you are, what you stand for, and your personal mission. Without it, you take the chance of losing customers as well as opportunities to accomplish your goals.

    Building your personal brand requires focus, diligence, and consistency. Hiring an experienced digital marketing agency can take care of all your business’s personal brand needs. With experts in custom web development, search engine marketing, SEO, and social media marketing, Exults can help you surpass marketing goals.

    Personal brand development requires you to claim your online presence, and build on it, positioning yourself as a thought leader in your industry. Personal branding means making connections in the industry, answering questions from potential customers, posting frequently, and sharing your expertise across all the channels available to you – posts, tweets, stories, live feeds, and more.


    Personal branding doesn’t happen overnight. It requires continual development of your brand, genuine, authentic crafting which sets you apart, what makes you unique and in turn, what sets your company apart from the competition.

    Personal branding allows you to show your unique value – ability, interest, connections, experience, and skills – building not only your visibility but helping you know yourself and achieve your goals. Plus, a solid personal brand works toward your personal growth and advancement while creating increased exposure for your company.

    Exults Drives Results

    Your personal brand is key in today’s global business environment. Personal branding is crucial and requires a fully focused and continuous commitment. At Exults, we are ready to help you develop your personal brand and make the connections your company needs to succeed. Contact us today and let’s get started!

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