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    July 12, 2017 by Joy Thompson

    The best websites turn new visitors into returning customers. If your landings pages are making people bounce, check out these four WordPress plugins for improving lead generation.

    OptinMonster

    One of the main benefits of OptinMonster is its flexibility. You can easily create multiple lead generation forms for varies campaigns and then organize them clearly for your sales team. If you’re unsure what type of call-to-action will work, use an A/B test to try out your forms against each other to see which ones work the best. You can also easily create forms with the drag and drop feature. OptinMonster isn’t free and has plans starting at $9 per month.

    Sumo

    More than 30,000 websites currently use Sumo including Airbnb, Canva, and BarkPost. When the top names trust a plugin to perform, you can too. No coding experience is needed to use this plugin, and its creators boast you can get its system running in 37 seconds. Sumo has tools to better capture leads and keep customers on your website longer.

    HubSpot Marketing Free

    The best way to market to your website visitors and turn them into customers is to learn who they are and what they want. To solve this, HubSpot created a free marketing suite with tools like lead generation forms, activity trackers, and analytics. This will give you more insight into how your audience ticks.

    Scroll Triggered Boxes

    Scroll Triggered Boxes has more than 9,000 active installs and has a five-star review on WordPress. The premise of this plugin is simple: after your customer has scrolled to a set point on the page, the plugin shares an opt-in banner to encourage them to sign up and receive more great content.

    If you’re struggling to collect the leads you need to make your business thrive, contact Exults. We can identify ways to turn site visitors into future customers.

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