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  • Benefits of Content Marketing

    Want your growing business to have more visibility online?

    In that case, you’ll want to start investing in content marketing strategies. It’s all about creating blogs or videos that don’t necessarily have to promote your business. Instead, the focus is to generate interest.

    Why is marketing important, you ask? Why is it so crucial that it has grown into a $300 billion industry today?

    Don’t worry, we have made a list of the benefits of content marketing.

    1. Content Helps People and Google Find You

    What are the chances that you’ll find your site at the top of the results page when you look it up on Google?

    One of the reasons why a site comes up at the top of the results page is because of content marketing. Search engines like Google look for quality content. The more you put up content that’s related to your product, the higher your chances of being one of the results that Google shows to your customer.

    For example, you write a blog on the beautiful beaches in the Caribbean and use long-tailed keywords your customers would look for.  Now, your travel and tours business is a step closer to being the top result.

    2. Communication with Your Audience

    Other than customer reviews and inquiries, blog posts are a great way to connect with your customers.

    Creating blogs can be a little tiresome if you’re not the type of person to sit down and write. Although, it is great content marketing for small business owners.

    Your blog posts don’t always have to revolve around your products, but they must be in some way connected. Your initial goal here is to get attention. In time, that attention will gravitate to your products and services.

    Your blog posts can be about the make and mold of your unique products, or how your customers can use your products in other unusual but effective ways. Your ultimate goal here is to humanize your brand and approachability.

    3. Better Brand Awareness

    If you want higher brand awareness, create as much content as you can.

    In any case, the more you put blog posts, pictures, videos, and such out there, the more people are aware of your brand. Use social media to your advantage. Create relevant and informative posts on Facebook or Twitter.

    4. Makes Your Brand Trustworthy

    Content like the ones we’re about to share with you will help you build authority and credibility.

    Infographics are great tells of a dependable site. Short articles, checklists, and graphs are more creative examples as well.

    If you are a person who enjoys writing, you may want to try long-form writing. If you are the type who likes to talk about things but would rather not show your face, start a podcast.  If you are a people person, host a live interview or circulate a poll.

    5. Economic Benefits of Content Marketing

    Good marketing strategies provide more sales. Thus, great content marketing strategies give you more profit and decreased marketing costs.

    With as many as 1.92 billion digital buyers expected in 2019, you’ll want to invest in a few content marketing strategies soon.

    The wonderful thing about content marketing is that it is inexpensive and available to anyone. With enough effort, you can do everything without paying a penny. Write your own blogs, record your own podcasts, or shoot your product photos.

    Create That Content!

    That’s our list of the 5 benefits of content marketing.

    Do take note that your posts must be valuable to your audience and relevant to your business. Don’t forget to link to your product pages.

    Feeling lost in social media marketing? Hungry for more marketing tips? Check out our other blogs and guides, like this one listing crucial social media marketing tips!


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