URL Optimization

URL Rewriting & Optimization Services

Exults knows that effective search engine marketing depends on effective URL optimization. What is the use in having a great website if search engines cannot find it? You will never reach that highly sought after place at the top of the Search Engine Results Page. Unless that is, you know that all the URLs on your site have been carefully composed in a way that attracts search engine spiders like iron fillings to a magnet. This is where Exults’s online marketing experience and knowledge can help.  We will effectively enhance your site to draw maximum relevant traffic to it from the search engines.

Effective URL optimization requires knowledge of the web’s HTTP protocol and htaccess in addition to applying sound marketing strategies. URL optimization frequently takes the form of URL retooling – rewriting a sequence of the URL text on a file’s web page so that it is more specific to the content and therefore sends more traffic to the relevant page as a result. Vague words, or text which is too abbreviated, can generate misleading results.

URL Optimization Video

For example, if your website sells hair and beauty product lines and you have a page devoted to hair texturizing products, a URL that directed people to a page headed only by the word ‘hair’ (as in www.companyname.com/hair.html) would not be descriptive enough. A better approach would be to insert a descriptive keyword in the URL to increase relevance to the product being sold.

SEO.com’s URL SEO service does exactly what it says: it optimizes your URL text to ensure that the search engines find your pages more reliably and accurately. In other words, we identify all the ‘weak’ URLs on your site by analyzing the URL folder structure meticulously. We then generate much more relevant and specific text sequences instead.

In the example we have just looked at, this might mean splitting the ‘hair’ page on the site up into several more specific pages, such as (www.companyname.com/hair-texturizing-products.html). Once these new URLs have been entered, SEO.com adds 301 Permanent Redirects to your old file pages so that when the engines visit the old URL, they are automatically instructed to send the customer to the new URL extension.

Contact Exults today for URL rewriting and other professional search engine optimization services. Having an idea is only the beginning. Getting individuals to find your idea on the Web is where Exults can come to your assistance, turning your business dream into a very successful reality.

Video Subtitles

• URL Optimization – This is a part of Organic Search engine Optimization. I am going to show you how to assign a name to the file of an individual page within your website.

  Now I am going to use our website www.exults.com as our example and what I am actually going to talking about is a page specific to Sponsored Search Marketing. For example if my URL is www.exults.com and the name of my page is currently sponsored.html and this page is actually speaking about Sponsored Search Marketing. I am going to want to assign a more descriptive name to the page itself. So, once again I am going to take the www.exults.com, and place it right here and then we are going to place a forward slash, sponsored-search-marketing and once again we are going to hyphen this out so that the search engine reads it as spaces and can actually read what this page is about before actually going to the page.

  So what your page now is going to be, instead of sponsored.html you’re going to direct it to sponsored-search-marketing.html which is more descriptive to the engines and the users themselves and you’re also going to want to place what’s called a 304 permanent redirect from sponsored.html and instruct the engines to bring the users to your new URL extension, sponsored-search-marketing, where you’ll assign keywords specific to the Sponsored Search Marketing category itself. Making this website totally relevant now to Sponsored Search Marketing and you’ll also see that the search engines will actually bold the page once it shows up in the top.