As the internet evolves published materials become increasingly accessible. Publishing on both professional and amateur levels is now nearly instantaneous and search engines index these documents just as quickly.
The documents which reside on the top of the search engines’ results are considered to be the most relevant through the search engines’ mathematical algorithms and these algorithms consider many variables in their equations. The variables include, but are not limited to, document’s content matching the search query at hand, the document’s age (could be positive or negative dependant on the type of document) and most importantly, the documents referrals from other websites (links).
Exults approaches Online Image Enhancement projects with set goals and expectations. In some cases our clients are comfortable having the front page of results cleared of unwanted content, and replaced with positive content.
|
Before: |
After: |
The only effective strategy for removing items from the top of the search engine results is to develop replacement content (assets) and satisfy the search engines requirements with more positive variables than the slanderous content at hand. In turn, the original derogatory documents are pushed further down the list and fall back to subsequent pages in the results.
Exults Online Image Enhancement employs a one year campaign, not because a full year is required to clear the unwanted results, but to reinforce the placement of developed positive assets over the course of a year, making it nearly impossible for other derogatory content to surpass the positive results.