Interested in what makes a search engine tick? Our Organic Search team focuses on driving high quality traffic to websites by optimizing the information on websites to be relevant to the right audience. That information includes the user-facing content, as well as the keywords and descriptions that only search engines see.
As an intern, you’ll learn our best practices for content development, keyword research, Google compliance, Analytics monitoring, and competitive analysis. We’ve developed proprietary tools that enable us to keep our fingers on the pulse of multiple campaigns, monitor performance, and measure results more accurately.
One of the most important skills to hone when developing an effective organic search campaign is critical thinking. Outside of Google’s generalized guidelines, there is no definitive “how-to” resource on successful SEO practices. With over 10 years of experience, we’ve helped our clients tame Pandas, Penguins, and Hummingbirds and lived to tell our tale.
During your internship at Exults, you’ll learn how to audit key metrics and develop a plan of action to increase engagement and conversion rate. You’ll be trained on mining for actionable data from Google Analytics and applying your findings to move the needle on client campaigns.