The travel industry can be very competitive, so you need an effective online strategy to keep your travel business top of mind. There are many valuable tools to use for search engine marketing (SEM) and search engine optimization (SEO). The Internet marketing experts at Exults will help you implement the SEM and SEO tools that are best suited for your travel business.
Learn more about how Exults can help your specific business:
Saturating your website with relevant keywords in the copy and back-end of your website will help improve your travel business’s search engine rankings. Internet users interested in travel will see you as a more valuable source of information the higher you rank on top search engines. The team at Exults will research what keywords fit your travel business and implement these words throughout your website. After the initial URL retooling, content adjustment, sitemap creation and much more, the upkeep of organic SEO is very minimal. Organic SEO is a very cost efficient way to grow your client base. [Learn More]
Exults will provide ad copy authoring to entice potential travel customers to click through to your website. Pay-per-click advertising will also help your travel business test multiple keywords and ad copy to determine what verbiage turns clicks into dollars. Conversion tracking implementation by Exults will help your travel business see how pay-per-click advertising is affecting your bottom line. [Learn More]
Internet users planning travel have many options on where to go, where to stay and how to get there. Keep your travel business top of mind through email marketing. You can provide travel customers with special offers, travel tips and other important information.
Exults will provide you with metrics to track the progress of your goal conversion, overall website usage, number of visitors to your travel website and much more. By continually improving your SEM strategies you can bring more interested Internet users with the right demographics to your travel website. [Learn More]