A healthcare industry SEO (search engine optimization) company could be just what you need to take your business to the next level. Exults will help customize a plan that is right for your healthcare business that will help target patients that are in need of your services. Exults will utilize proven tactics in SEO and SEM (search engine marketing) that will turn clicks into dollars.
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It is important to rank high in search engine results because most people do not look past the first two pages. Organic SEO will help your page ranking by utilizing keywords and providing relevant content. In the healthcare industry, it is important to provide valuable information because consumers are using the internet to self diagnose. You want your website to become a credible source of information for potential patients. When they need the services of a healthcare provider, you will be top of mind. Exults will help you optimize your website to rank higher in search engines and become a resource for internet browsers who are seeking solutions to their healthcare needs. [Learn More]
Pay-Per-Click Advertising will drive more traffic to your website, but this form of advertising is also a great tool for market research. You can test keywords, messaging and offers to better understand what works to convert website visitors to customers. [Learn More]
You can capture email addresses through different tactics to facilitate an email marketing campaign to follow up with consumers in the buying cycle. Email marketing can help provide advice, tips and insights so customers continue to view you as a credible source of information. Exults can also help you use email marketing to present offers and keep you top of mind.
A successful SEO strategy utilizes metrics to measure the success of the campaign. Exults uses analytics programs that help you understand if your customers are staying on the same page, clicking through to other pages on your website or leaving right away. You can also use call tracking, so you can see where calls are coming from to improve the demographic targeting of your potential patients. Exults can integrate many different forms of tracking to manage the success of your SEO and SEM plan. Having access to empirical data is a key factor in determining if you need to move in a new direction or if you have the right messaging. [Learn More]
In addition to the services listed, Exults has other tools to utilize an SEO and SEM campaign that are right for your company’s needs.