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Unlike the large, well-known brands who utilize social networking sites for a particular campaign, many smaller, start-up companies are building their business plans around the way people utilize these sites. There are opportunities available to today’s entrepreneurs that were inconceivable just a few years ago. From recommending a new restaurant to endorsing a product they’ve just purchased, people are communicating all kinds of things to their friends online that that they simply did not do before.

Is Facebook a Good Marketing Plan for Small Businesses?

Most notably, social networking sites like Facebook are giving start-up businesses a platform upon which to sell their services. It seems that many of these more successful services are platforms in themselves. For example, a business that allows users to market personal goods to other users is ideal for a forum like Facebook. People are more inclined to tell their friends about something neat on Facebook than they are in person. When someone reads a friend’s recommendation on a social networking site, they are more inclined to check it out. Particularly if they have a similar need (as in the example), to either sell or purchase. Once they have a good experience, they are more likely to share that with friends or family. When the business is one that provides users a chance to create their own commerce, a recommendation provides a double advantage.

Many businesses whose marketing relies heavily on word of mouth advertising are finding a rebirth through social networking sites; particularly those who had the forethought to include interactive elements in their social networking campaign. It seems that some things simply sell better on Facebook. When an established corporation promotes a new product on a social networking site, they’re trying to create a positive, familiar association for the public with that product. This is moderately successful in that users do become familiar with what said company is releasing on the marketplace, but this familiarity does not necessarily transform into increased sales. However, if a company has new services or merchandise constantly available (as in a reseller business), then Facbook “likes” really can turn into profit.

Social networking may be just the boost your company needs! Whether your goal is to find a good word-of-mouth platform or to increase your brand’s awareness; the social networks are a great tool. Don’t bury your head in the sand because you’re not the most internet savvy person out there; we’re ready to create and maintain your social networking campaign! Call us today!