by Joy Thompson
Millennials have the strongest buying power of any demographic – and they also use their phone 150 times a day. That should be all you need to know to realize that a mobile-optimized website is beneficial for your business. Think about how often you browse on your cell phone while you’re out and about, or ... read more
by Zach Hoffman
In today’s digital world, both social engagement and interaction are key to successful advertising and marketing. The goal is to stand out from your competition, understand your target audience, and make a meaningful connection with them in the long term. After all, people do business with people they know, like, ... read more
by Danielle Enzinna
It’s no secret that voice search is changing the way that people search for things online. In 2017, 13% of American households owned some type of smart speaker. By 2022, it is expected that this percentage will go up to 55%. As a business, knowing and understanding how to use voice ... read more
by Danielle Enzinna
Numerous candidates running for office in 2020 have been called out for using Google’s dynamic translation tool on their official websites. Errors made by machine-powered translation widget often compromise the intended meaning or correctness of a phrase. With almost 62 million Americans speaking a different first language at home, your onsite content shouldn’t be English-only. Implementing ... read more
by Danielle Enzinna
Chances are high that programmatic bidding is already a part of your ad campaign- that’s the case for 50% of all digital display ads sold. Digital display ads today are sold in one of two ways: as real-time bidding (RTB) and Programmatic Direct. Simply put, programmatic direct advertising works like ... read more
by Danielle Enzinna
Don’t have a business Instagram account? You should. The social media sharing software offers users a platform to post pictures and videos, comment on them, and save them. Instagram is especially popular with Millennials and Gen Z users, making is a top ad platform for certain products and services. Generally, ... read more
by Danielle Enzinna
How Google Images Has Improved Shoppable Ads Imagine being able to take the best of the shopping experiences found in Pinterest, Facebook, and Instagram, and then creating a spectacular mashup that resonates with consumers and encourages them to make purchases with a quick click. In essence, that’s what Google Images ... read more
by Danielle Enzinna
When was the last time you changed the privacy settings on your Facebook page? Updating these settings is something you should do regularly, for yourself and for your business, especially now that Facebook has changed its platform. Again. The changes came about because of the data breach of 87 million ... read more
by Joy Thompson
Google Ads is by far one of the most potent and truly effective forms of online advertising used by businesses around the world—big or small. Google’s ad network allows businesses to reach their customers using highly robust targeting options which allow marketers to deliver valuable products and services to carefully ... read more
by Joy Thompson
In today’s technological age, nearly anyone can design and run a website. But not everyone succeeds at making said website truly popular. A website is so much more than pretty pictures and text. It takes planning, well-written content, and functionality to stand out from the rest. At the end of ... read more