Posted by Exults on February 15, 2011
As new developments sweep over the Internet, it’s becoming increasingly important to keep abreast of the latest trends and tricks to keep your PPC campaign ahead of the pack. Some of these are just extensions of existing developments and others are entirely new ways to try and get browsers to click through to your ads.
There has been a big growth in the use of display advertising on the main PPC hosting sites. With their use of graphics, fonts and even animation these ads are a lot more interesting to look at than one that just uses plain text. The next time you are thinking of a new PPC campaign, you need to seriously consider improving the look of the ad to attract more visitors to your site.
The rise of social networking sites over the last few years has been nothing short of a phenomenon. These sites attract millions of unique users every day, so everyone involved in PPC management should be looking at ways to use these sites to increase revenue. The social media sites are getting wise to the fact that PPC services can use the information they have, and are constantly developing new ways to promote it. You should expect a big rise in the way that you can promote your business on the social media sites.
Ever since the earliest PPC campaign, the selection of keywords has been one of the most important activities that an advertiser can do, and keywords are still an important part of how owners drive traffic to their sites. But more and more searches are based on people, songs, lyrics and images. One of the big new challenges facing PPC management companies today is figuring out how to take advantage of these new search patterns for the promotion.
Less Competition and More Cost
The recent joining of Bing and Yahoo has reduced the number of large search engines you can use for PPC services to two. The downside of this is that there will be more competition for the search terms and in turn this might lead to increased cost per click. One way around this is to spend more time finding the best keyword combinations with the least competition.
If you’re planning a promotion in a different country, there may be a local search engine that is more suitable for your PPC campaign. For example, in China you might prefer to use Baidu rather than the search engines you would normally use in the U.S. To take full advantage of an international campaign, you most definitely need the strategic planning and expertise of a PPC services company.
There has been a big rise in mobile internet recently, and this is only expected to increase. In general, mobile users search in a different way than traditional computer users and you’d be wise to try and figure out how to draw those users. And when you target your campaign to these users you should take advantages of the features of mobile devices that will make your promotion more interesting.
There are always new trends and technologies coming along on the Internet, and it’s the job of a PPC professional to know about and then pass on that knowledge to their customers. By working with one who’s up to date on the latest trends, you’ll undoubtedly have a successful campaign.
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