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The Google Analytics platform can be used in a variety of manners to best represent the individual needs of each business. Car giant Nissan employs a unique method to integrate interest in their cars via form- submissions on their website and turn them into real-world demand statistics. Nissan’s Global Marketing Strategy Division is using Google Analytics e-Commerce reporting integration to share data globally – as referenced in the commentary from the Google Analytics blog:

“By implementing e-commerce tracking they are now able to pass additional information to their Google Analytics account, such as the category, colour, and model of car the visitor was interested in. Nissan’s Global Marketing Strategy Division then analyses this information to understand which vehicles are in hot demand in each market; it then feeds those insights to their manufacturing plants across the globe to ensure that there is enough supply to satisfy demand. “(Source)

Smarter uses of simple Analytics reports can help supply your company with more efficient results. The integration of e-Commerce tracking and goals is helping to bring a world- leading automobile manufacturer real-time metrics to react to. Having important demand data at your fingertips in an instant can help your company increase the operational efficiency needed to compete in today’s global environment.