May 15, 2015 by Lindsey Smith
After Facebook introduced their Carousel Link Ads last year, they were proven to be nothing short of successful. These Carousel Link Ads allowed companies to showcase multiple images and links at one time using only one ad format. Carousel Link Ads not only gave companies the ability to highlight more aspects of their business to potential clients at one time, but they also allowed companies to boost their clicks and conversion rates.
Since introducing the Carousel Link Ads, advertisers have seen 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than using single-image link ads. Because these Carousel Link Ads were so successful, Facebook has decided to extend the format to their mobile app ads as well.
What do you think about Facebook’s Carousel Link Ads?
To learn more about adding Carousel Link Ads to your mobile app, click here.